I’ve been making money from playing video games for over a decade. My first website that I owned was a MMO gaming site called “FreeMMORPGTips.com”. I still run the site today and it is actually one of my biggest earning sites, thanks to Mediavine, but we’ll talk about that in a later post.
I have also made real money from selling game accounts and currency as well as selling gaming related clickbank products.
However, I have not made an effort with today’s more mainstream ways of making money from gaming like Twitch or Youtube. That is to say, I have a Youtube channel for MMORPGTips but I haven’t made an effort to grow it or even upload much before a few weeks ago.
So some of you might be thinking “Isn’t it a bit late to get in the Youtube game in 2019?”, but I guarantee you it’s not. Gaming is bigger than it has ever been and it’s growing every year, and that is surely going to continue. Youtube is also not going anywhere, despite it hitting a few bumps on the road every now and then.
Just look at the success of games like Minecraft and Fortnite in the last few years and more recently Apex Legends.
Understanding the Youtube algorithm will also enable you to steadily grow your channel, and in this post I will hopefully be able to prove that.
Growing a Youtube channel in 2019
For this experiment I will be using and tracking my own channel for my site MMORPG Tips. All changes I do and all progress will be documented in this post.
The channel is was created back in 2012 but only has 420 subscribers and about 217000 views as of the beginning of March 2019.
The channel focuses on MMO games like WoW, Everquest and Neverwinter. Not the most popular niche at the moment but that can be a good thing since the market is not too oversaturated. It is also the kind of games I know the most about so I can post every day.
MMORPG Tips Youtube Growth Stats 2019
- 03.03.2019 – 420 Subs – 217k Views – Daily Views around 200 – 8,2% Click-through
How often to post on Youtube in 2019
I think the general advise is to post as often as you can produce good valuable content that your viewers will appreciate. Here choosing your niche and style will matter.
With MMORPGTips I can post everyday because I play a lot of WoW and other MMORPGs so that I can update the content on the MMORPGTips site. One video takes a few hours to make and I will usually make videos for the whole week in a day.
Youtube rewards channels for posting regularly as in the end it means more money in the bank for them.
Gaming channels can be divided into three types.
Entertaintment: Channels with “Let’s Play” Videos and the like that don’t provide the viewer with much practical information. These can be hugely popular and it’s how “Pewdiepie” got started with youtube. It’s also the hardest genre to grow in as you have to have a charismatic and funny personality to get subscribers.
Entertainement type channels will usually require a bit higher production value and editing time. Sure you can post “Let’s Play” videos daily but you are not likely to get much traction as people aren’t really seaching for this. It is also a very competative space, and many viewers prefer watching live streams.
News: Channels like YongYea, Laymen Gaming or Bellular that provide news from the gaming world. Most of these are also either very funny and entertaining or smart and well thought out, so this type of channel probably isn’t for all personality types either.
For these types of channels you can post as often as you have an opinion on a newsworthy event in the gaming world, and many creators in this space post more than once a day.
Informational: My channel falls in this category. Provide practical information on how to play the game. Like how to level up fast, make gold or other currencies and generally on how to play the game. It doesn’t hurt to be charismatic and funny in these types of videos as well, but a lot of the time viewers are only after specific information. This is maybe the easiest channel type to make content for as you only need a mic, screen capturing software and some knowledge about the game. One downside is that viewers appreciate short concrete videos in this genre and short isn’t always good for views or money on Youtube.
For this type of
I will be posting daily with MMORPGTips and tracking the growth here on this blog post.
In general, I would say aim to post at least 3 times a week. Once a day is probably optimal for growth, and no more than 2 times a day, but only if you’re already a pretty popular channel with a following.
When to post on Youtube in 2019
A lot of time has gone into finding the best times and days to post on Youtube.
This article on
- Monday: 2pm-4pm
- Tuesday: 2pm-4pm
- Wednesday: 2pm-4pm
- Thursday: 12pm-3pm
- Friday: 12pm-3pm
- Saturday: 9am-11am
- Sunday: 9am-11am
The best day to post on seems to be Thursday and Friday.
Choosing what games to cover on Youtube in 2019
It might seem like choosing the super popular games like Fortnite or Apex Legends is the way to go when choosing your game, and it can be very rewarding if you do it right. But it is also a very saturated market with tons of competition. Standing out is very hard in this space.
I’ve always gotten the most views both on Youtube and on the MMORPGTips site with medium sized niche games. You don’t want to go too underground. In the MMO genre games like Everquest and Neverwinter has worked well for me as there is little competition from other content creators, but still a large enough audience to get a good amount of views.
Why not start with smaller games and then work your way up? In the end, choose the games you like to play as you will be playing them a lot, so that you don’t burn out.
Naming your Youtube gaming channel
I recently changed the name of my channel from “MMORPG Tips” to “Daneril MMORPG Tips”. Daneril being the name I have used since I was about 10 years old in every game I’ve played.
The reason for this is that viewers generally favor personal names over company type names. Just look at how people are rallying behind “Pewdiepie” in the subwar against T-series. One being an individual and the other a company.
I kept MMORPG Tips after Daneril as part of getting attention on youtube is by commenting and being a part of the community, and that way people can easily see what the channel is about when they just see the name on another video, but more on this further down.
Understanding Youtube Studio and analytics
Ok, before getting to the next part we will need to understand the youtube studio and analytics in order for us to grow. All the analytics are incredibly powerful tools but you don’t need to understand all of them to get started. Let’s go over the key ones.
The picture above shows the first stats you will see when log into the studio. These are pretty simple, if they are green you are doing well and growing. Red is bad.
Next up is the actual analytics page. As you can see here i started uploading daily around the 20th of Februar. Every upload is marked by the grey play button icon on the timeline.
The key stat to understand here is watch time. Views are actually not as important. Having a higher watch time will increase how much money you make on ads and therefore how much Youtube makes. So the higher watch time you have the more Youtube will recommend your videos, which will increase your views.
On this page you can also monitor how your different videos are doing. Look at which videos are doing well and try to see what makes them stand out, and then do the same in future videos.
The reach viewers page is also important when growing your channel.
The most important thing to understand here is click-through rate. Your click-through is how many people click your video and watch it when they see it suggested
Increasing your click-through will increase how often Youtube recommends your video to viewers and is very important.
Here I have quite a way to go on this channel, and I will update this post in the future as I hopefully increase my impression and click-through.
The easiest ways to increase click-through is by improving your thumbnails and the title of your video.
Naming your Youtube gaming video titles
Naming your videos is a key factor of increasing click-through and thus your views and watch time.
Be sure that your titles aren’t misleading though or you will get a horde of angry gamers commenting about clickbait titles. On the other side of the coin, you need to make it interesting enough for people to click it.
As an example I just changed the way I name my videos in a series about farming gold in WoW. My titles used to be something like “Zul’farrak Gold Farming – Ultimate WoW Gold Guide”. Now I would name it “Zul’farrak Gold Farming 200k Looted Value Per Hour” This gives the viewers a bit more info about what you can get from the video and increased my views.
Try a few different titles and look at your click-through stats to determine what works.
Creating channel and thumbnail art for your Youtube gaming channel
Creating art for your channel can be a daunting task. Having good art, especially thumbnail art is also important for click-through and views.
You can do it yourself if you have a bit of an artistic eye. Fiverr is a great place to get your channel art and maybe an intro for your videos made, if you don’t know how to do it yourself.
I create my own art in Photoshop or use Canva to create thumbnails. When you one thumbnail made, you can copy it and change things around for the next video.
Things that do well in thumbnails are:
- Faces: Expressive faces tend to get views.
- Outlines: Thick outlines around the main element of the thumbnail like in the picture for this blog post.
- Big bold letters: Keep your letters and words to a minimum and use big letters
- Colors: Bright colors and contrast is also winning elements.
In the picture above you can see my latest vs. an old thumbnail. The old one has small letters, little contrast and the character is barely visible. On the new one I took a couple of screenshots. A closeup of the character and cut him onto the picture of the scene so that I could make him big and stand out in the foreground. I also increased the font size while decreasing the number of words. And lastly I added a white outline to make the character pop.
Getting 100, 1000 and 10000 Subs in 2019
On this channel i currently only have 420 subs, so hopefully I will be able to tell you more about this down the road.
But growing on youtube is pretty easy if you can put in the time and comes down to only a few things. Provide valuable/entertaining content – Have great channel art – Name your videos well – Post regularly – Understand the analytics – Improve.
In addtion there are a few other things you can do to increase subs. Especially in the beginning. As you get more subs you should focus less and less on these and focus more on your content.
Commenting: Youtube is a community and you’re a part of it. Commenting on other Youtubers is a part of that. Commenting on new videos in your niche can be a good way to drive traffic to your channel. But be sure to watch the whole video you are commenting on and provide some real value with your comment. Commenting “Great video” will get you nowhere.
I will comment on all videos I watch throughout the day, and once a day I go to the list of channels that I subscribe to and open all the channels. I then watch all the new videos for that day and leave a comment.
Facebook groups, reddit, discord and forums: Sharing your videos on other communties when appropriate can be great for views. Be sure to follow the rules for each community, don’t spam. The best way is to look for people asking questions about something related to a video you have and then leaving a good reply and linking your video. Be creative.
Spy on your competition: Look at what other
This post will be continuously updated as the channels